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Holmby Lane

Services·AEO

Answer Engine Optimization.

The lead service. We make your brand the one ChatGPT, Claude, Perplexity, Gemini, and Google's AI results cite and recommend when buyers ask for options.

The service

Buyers ask AI assistants who to hire and what to buy, and the engines answer with a handful of names. AEO is the discipline of earning a place among those names: not with tricks, but by making the true record of your brand retrievable, liftable, and corroborated everywhere the engines look.

The program runs on evidence. Before anything ships, we fix a universe of the prompts your buyers actually ask and measure who gets named today. Every workstream that follows is judged against that scoreboard, in the open, for the life of the engagement.

What it includes

Prompt-universe research

The 30 to 50 questions your buyers actually pose to engines, fixed and tracked daily across ChatGPT, Claude, Perplexity, Gemini, AI Overviews, and Copilot.

Entity engineering

Schema, Wikidata, knowledge panels, and a canonical brand record propagated across every surface machines cross-check.

Citation acquisition

Placement on the lists, review platforms, and publications each engine already leans on for your category.

Retrieval-ready content

Comparison pages, direct-answer explainers, and original data built in the formats engines measurably cite.

Daily visibility tracking

Share-of-voice reporting per engine, per prompt, with competitor baselines. You watch movement, not take our word.

How it runs

01

Baseline

Prompt universe fixed, current visibility measured, retrieval and access failures found. Delivered before the first invoice.

02

Foundation

Crawler access, structured data, liftable facts on every money page, entity record canonicalized. Weeks, not quarters.

03

Corroboration

Citation and mention campaigns into the sources engines retrieve. The compounding phase.

04

Report

The scoreboard updates daily and reports monthly: named, cited, or absent, and what moved it.

The whole program runs on the methodology published in our field notes. Read how the engines decide, then ask us anything on the first call.

From the field notes

Start with the baseline.

The first call is a working session: your buyers' questions, run live through the engines, with the gaps named. No pitch, no deck.