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Holmby Lane

Services·Site development

Site Development.

Fast, structured, citation-ready builds that convert humans and read cleanly to machines.

The service

Your site is the source both humans and machines judge. We ship builds where the performance budget, the structured data, and the liftable copy are requirements, not retrofits: LCP under 1.5 seconds, Lighthouse 95+ mobile as the floor, every important fact in the raw HTML.

That last part matters more than most builders admit. AI crawlers largely do not execute JavaScript, so a beautiful client-rendered site can be invisible to the systems deciding recommendations. Ours are not.

What it includes

Next.js and headless builds

Modern stacks, server-rendered where it counts, with the marketing surface fully static when possible.

Performance budgets

Speed targets enforced in CI, not promised in decks.

Structured data by default

Organization, service, article, and FAQ schema wired into the templates, not bolted on.

Design systems

Typography-led, accessible, and distinctive. No template output.

How it runs

01

Blueprint

Content model, page map, and performance budget agreed before design.

02

Design

Editorial, brand-true design reviewed in grayscale first, so hierarchy works before color does.

03

Build

Shipped in staging weekly, QA on real devices, machine-readability verified with the same probes we use in audits.

04

Launch

Redirects, sitemaps, and structured data verified live, with the AEO baseline run the same week.

This site is the specimen: run it through PageSpeed, read its structured data, fetch it without JavaScript. We ship clients the same standard.

From the field notes

Start with the baseline.

The first call is a working session: your buyers' questions, run live through the engines, with the gaps named. No pitch, no deck.