Services·Paid media
Paid Media.
Full-funnel paid across Google, Meta, and TikTok, measured against revenue and incrementality, never impressions.
The service
Paid buys the demand organic has not earned yet, and it generates the cleanest data in the building: which phrasings convert, which audiences respond, what a customer is actually worth. We run it as one system with the organic and answer-engine work, because it is one buyer.
Budgets are governed by kill rules agreed in advance. When a channel or creative stops clearing the bar, it stops spending, without a meeting.
What it includes
Search and Performance Max
Query-level control where it exists, structural guardrails where it does not.
Social and short-form
Meta and TikTok programs with creative testing systems and statistical discipline.
Landing and CRO
Pages hardened by conversion testing, which double as the liftable pages engines prefer to cite.
Measurement
Incrementality reads, attribution pipelines, and reporting against revenue, not platform dashboards.
How it runs
01
Instrument
Conversion tracking verified end to end before a dollar moves. Most accounts we inherit are measuring wrong.
02
Structure
Accounts rebuilt around intent and margin, with brand and generic cleanly split.
03
Test
Creative and audience testing on a fixed cadence, winners scaled, losers killed by rule.
04
Read
Monthly incrementality and pacing reads, with the AI-referral halo tracked in the same view.
Every account gets a live pacing and performance view. The search term reports also feed the AEO prompt research: paid data telling organic where the money is.
From the field notes
Start with the baseline.
The first call is a working session: your buyers' questions, run live through the engines, with the gaps named. No pitch, no deck.